Professional Experience

Director of Design and UX

Coterie Insurance Cincinnati, Ohio. 9/2020 - 7/2021

Led the creation of multiple enterprise grade B2C to B2B SaaS style products.

  • Recruited a team of UX/UI designers and contractors to service and develop
    the company’s catalogue of web application offerings.
  • Led the redesign (with a mobile first approach) of the company’s flagship portal
    for small business insurance as well as the creation of a white label version of such.
  • Successfully designed and launched a quote binding portal geared towards
    independent insurance agents with the help of a cross-functional team.
  • Educated and evangelized UX best practices, accessibility and mobile
    first approach to stakeholders, product managers and developers.
  • Based on business needs and user feedback we developed new features that became
    differentiators against our competitors
  • Led the creation and implementation of a design component library which reduced the amount
    of production time and helped maintain consistency across the company’s product ecosystem.
  • Designed, oversaw and art directed the production of static assets for marketing campaigns.

UX Interaction Designer

General Electric Cincinnati, Ohio. 3/2017 - 6/2020

Developed web applications / software solutions and improved user experience for GE’s ServiceNow.

  • Lead the design and development for the interactive customer interface for ~300k employees to leverage
    in GE-wide IT support tool; increasing global customer satisfaction scores by 25% the overall customer experience
  • Leverage agile methodology to deliver seamlessly consumable, customer-based solutions
    implemented to core GE Businesses that reduce duplicative processes and contribute to cost saving exercises
  • Increase cross-functional team knowledge-base on the value of user-centered design and research
    throughout development leveraging regular real-time business examples
  • Collaborated with GE Aviation to create a new design library that leverages Angular material to bring
    a uniform design across multiple SaaS solutions.

Digital Designer

The Business Backer Cincinnati, Ohio. 6/2015 - 3/2017

Owner of all creative web and print materials such as email communications,
micro-sites, brochures, building signage, trade show displays, and dashboards.

  • Led the design, development and maintenance of the company’s website and digital experiences;
    increased site domain authority by 15% in under 4 months and revamped its SEO practices.
  • Leveraged UX principles to design and develop a sustainable human resources portal using Wordpress
    and Visual Composer to continuously inform associates regarding company updates.

Contract Digital Designer

Kroger Co. Cincinnati, Ohio. 3/2014 - 6/2015

Designed and coded newsletters, e-mails and Gmail sponsored promotions for all Kroger brands.
Collaborated with a cross-functional team to create banners, hero images and other digital assets.

  • Educated designers on how to build responsive emails and trained our intern on how to code them,
    which allowed them to expand their capabilities.

Freelance Designer, Social Media Consultant

Sergio Garcia (SG) Designs. Cincinnati, Ohio. 11/2008 - 2017

  • Created dynamic promotional marketing collaterals for a variety of clients and purposes
  • Offered document translations Spanish-English and English-Spanish
  • Worked with clients such as: Far-I-Rome Productions, Gannet, Ideas and Pixels, Waterfields LLC.
    and local bands across the Cincinnati area

Places I have freelanced for

  • Social Media Coordinator, Graphic Designer
    Signal US Interactive. Cincinnati, Ohio. 10/2011 - 01/2012
  • Production Artist
    Possible Worldwide.Cincinnati, Ohio. 07/2011 - 10/2011
  • Graphic Designer
    The Eisen Agency - Investor and Public Relations. Newport, Kentucky. 03/2011 - 04/2011
  • Social Media Manager, Graphic Designer
    Sherpa Executive Coaching. Cincinnati, Ohio. 10/2010 - 01/2011

Bilingual Associate Graphic/Web Designer

BlueStar Inc. Erlanger, Kentucky. 06/2012 - 2/2014

Art directed and executed integrated marketing campaigns across multiple channels
(e-mail, web, print and social media) and languages (Spanish, French, English).

  • Developed user interfaces and user experiences for our manufactures’ micro sites and online campaigns.
  • Managed BlueStar’s main website and its micro sites content using TypeO3 Content Management System.

Assistant Store Manager

Kroger Co. Cincinnati, Ohio. 08/2007 - 04-2008


Print/Web Design Intern.

District A. Montgomery, Ohio. 07/2009 - 05/2010

Marketing Intern

Firebelly Advertising Hamilton, Ohio. 06/2006 - 08/2006

Market Research Intern

Cincinnati Reds Cincinnati, Ohio. 05/2006 - 08/2006


Board Member, Digital Communications Committee, Events Committee, Student Mentor.

AIGA Cincinnati. Cincinnati, Ohio. 2010 - 2016

  • Develop e-mail newsletters and digital assets for AIGA’s social media properties.
  • Helped coordinate different events through out the year such as: Ink Bleeds, Design Week, Liquid Courage, Bigger than Sneakers.
  • Mentored young and upcoming designers


  • Coterie Insurance - More Coverage Award - November 2020
  • General Electric - Cincinnati CoreTech and Cyber Excellence Award - March 2020
  • General Electric - Impact Award #ApplauseAward - January 2020
  • General Electric - Impact Award #BravoAward - August 2019
  • General Electric - Impact Award #ApplauseAward - December 2018
  • General Electric - Impact Award #EncoreAward - December 2018
  • General Electric - Impact Award #BravoAward - May 2018
  • General Electric - Impact Award #AppreciateAward - April 2018
  • General Electric - Above and Beyond Bronze Award for Staying Lean and Going Fast - April 2017
  • Dean’s List - 6 consecutive quarters - 2008 to 2010
  • Recognition from the Ohio House of Representatives
  • Poster of the Year award recipient - June 2009.
  • Office of Diversity Academic Excellence Award - May 2007.
  • Dean’s List - Spring 2004


Communication Design Professional Certificate

University of Cincinnati - Raymond Walters College. Cincinnati, Ohio. 2008 - 2010

  • GPA: 3.87

Bachelors of Science in Business Marketing

Miami University (OH). Oxford, Ohio. 2003 - 2007

  • GPA: 3.03